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Home Tech Twitter Prepares Ad-Free Subscriptions With Acquisition Of Scroll

Twitter Prepares Ad-Free Subscriptions With Acquisition Of Scroll

Scroll’s 13-person team is joining Twitter, and the startup is pausing new sign-ups to its product. The two companies declined to disclose the terms of the deal

The social network announced that it had acquired Scroll to prepare for the launch of ad-free subscriptions. The amount of the transaction was not disclosed.

Twitter has acquired Scroll, an application for reading news without advertising, in order to strengthen the subscription option that the network plans to launch soon, and participate in the funding of journalism, he announced on Tuesday, without specifying the transaction amount.

“Scroll has built a way of reading articles without the ads and pop-ups and all the pollution,” Mike Park, a vice president of Twitter, said in an online statement. “At the same time, publications that work with Scroll can derive more revenue than they would from traditional advertising space. It’s a better Internet for readers and authors.”

Subscribers can visit various websites, from The Atlantic to USA Today, for browsing “without ads, trackers or unwanted links,” Scroll details on its site. News sites get money and traffic.

Disappointing results

At Twitter, the service will become central to its subscription service being designed. “As a Twitter subscriber, imagine having access to advanced options where you can easily read articles from your favorite newspaper, or a newsletter, knowing that a portion of your subscription will go to publications and authors,” detailed Mike Park.

The American start-up Scroll has confirmed the takeover, apologizing to its users for the need to switch to the confidential mode for tests before final integration. Twitter is struggling to find ways to generate revenue without disrupting the flow of its real-time messaging platform.

The Californian group published weaker-than-expected results last week. The number of so-called “monetizable” daily users (having been exposed to at least one advertisement on a given day) stood at 199 million in the first quarter, or 1 million less than analysts’ forecasts.

The network is struggling to expand beyond its key audience, made up of celebrities, journalists and political leaders, while constantly having to invest more against disinformation and problematic content to preserve as much as possible the serenity of debates and exchanges. policies.

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