France fines Google 1.1 million euros for falsifying hotel rankings
In a written statement from the Ministry of Economy, the Unfair Competition and Consumer Protection Authority (DGCCRF), it was noted that the information given by Google about 7,500 hotels in 2019 and 2020 was checked after the hotels complained.
In the statement that it was determined that Google misled consumers in the star ranking of the hotels in the country, it was stated that Google Ireland and Google France corrected this situation.
In the statement, it was stated that after the approval of the Paris Prosecutor, Google Ireland and Google France were fined 1.1 million euros, and that Google representatives agreed to pay this fine.
Nothing to do with the system used by Google, which also used a rating from one to five stars, but whose criteria had nothing to do with those of Atout France. “Google had replaced the Atout France ranking with a ranking established according to its own criteria for classifying tourist accommodation. This practice was particularly damaging to consumers, misled about the level of services they could expect when booking accommodation. It also resulted in detriment to hoteliers whose establishments were erroneously presented as lower than in the official Atout France classification “, emphasizes the text accompanying the sanction.