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Ford wants to become a 100% electric brand in Europe by 2030

Ford To Be 100% Electric By 2030 In Europe

The American manufacturer will invest a billion dollars on its Cologne site. The goal is to become a 100% electric brand in Europe by 2030.

Ford confirms its offensive in the electric. The American manufacturer announces this Wednesday that it will invest one billion dollars (830 million euros) on its German site in Cologne to “accelerate the production of its electric vehicles and substantially develop and electrify its range of utility vehicles”, specifies the group in a press release.

A range of 100% electric passenger cars in 2030

But Ford is above all making a real shift here, that of becoming a 100% electric brand by 2030 on the European continent, as far as passenger cars are concerned.

Ford is committed to ensuring that, by mid-2026, 100% of its range of passenger vehicles in Europe will be available in a 100% electric or plug-in hybrid version, and 100% electric by 2030 “, continues the manufacturer in the blue oval.

After Alpine, Jaguar, Ford is therefore joining the camp of these manufacturers who are abandoning the thermal in favor of the 100% electric car, thus following the demands of consumers but above all the increasingly drastic regulations. This year, the manufacturer began deliveries of its first new-generation electric model, the Mustang-inspired SUV, the Mach-E.

This strategy also applies (to a lesser extent) to utility vehicles: “Ford’s entire line of utility vehicles will be available in electric or plug-in hybrid versions by 2024. Two-thirds of Ford’s commercial vehicle sales should also be electric or plug-in hybrids by 2030 “.

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