Apple Senior Manager (CEO) Tim Cook announced that Apple has acquired approximately 100 companies in the last 6 years
According to the news in the BBC, Cook shared information on the financial structure of the company at Apple’s annual shareholder’s meeting. Cook stated at the meeting that Apple has taken over the company every 3-4 weeks on average in the last 6 years. Cook stated that the acquisitions are mostly geared towards acquiring technology and talent. According to the report, Apple’s biggest acquisition in the last 10 years was with headphone manufacturer Beats Electronics with $ 3 billion.
Apple is the world’s most valuable brand
According to the “World’s Most Valuable 500 Brands-Global 500-2021” research prepared by Brand Finance, Apple was identified as the most valuable brand in the world with a brand value of 263.4 billion dollars. Last year, Apple, which ranked 3rd with a brand value of 140.5 billion dollars, managed to increase its brand value by 87 percent during the period marked by the Covid-19 outbreak.
Apple is also subject to criticism of “monopolization” in many countries, especially in the USA. Company officials had to testify in the US Senate last year, along with officials from Google, Amazon, and Facebook.